Complexity of sales situation and sales lead performance: An empirical study in business-to-business company

Tatu Virtanen, Petri Parvinen, Minna Rollins

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)49-58
JournalIndustrial Marketing Management
Volume45
Issue numberFebruary
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Keywords

  • Business-to-business marketing
  • Logistic regression
  • Mixed methods
  • Sales management
  • Sales performance

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