Complementing intuition: Insights on styling as a strategic tool

O. Person, D. Snelders, T. Karjalainen, J. Schoormans

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)901-916
JournalJournal of Marketing Management
Volume23
Issue number9-10
DOIs
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed

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