Complementing intuition: Insights on styling as a strategic tool

O. Person, D. Snelders, T. Karjalainen, J. Schoormans

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	901-916
Journal	Journal of Marketing Management
Volume	23
Issue number	9-10
DOIs	https://doi.org/10.1362/026725707X250386
Publication status	Published - 2007
MoE publication type	A1 Journal article-refereed

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title = "Complementing intuition: Insights on styling as a strategic tool",

author = "O. Person and D. Snelders and T. Karjalainen and J. Schoormans",

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AU - Person, O.

AU - Snelders, D.

AU - Karjalainen, T.

AU - Schoormans, J.

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