Complementarity of innovation capability and customer-linking capability: A configurational approach

Matti Jaakkola, Jukka Luoma, Johanna Frösén, Jaakko Aspara, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012
PublisherAcademy of Marketing Science (AMS)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

Cite this

Jaakkola, M., Luoma, J., Frösén, J., Aspara, J., & Tikkanen, H. (2012). Complementarity of innovation capability and customer-linking capability: A configurational approach. In Academy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012 Academy of Marketing Science (AMS).