Complementarity of innovation capability and customer-linking capability: A configurational approach

Matti Jaakkola, Jukka Luoma, Johanna Frösén, Jaakko Aspara, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Science Annual Conference (AMS), New Orleans, USA, May 16-19, 2012
PublisherAcademy of Marketing Science
Publication statusPublished - 2012
MoE publication typeA4 Conference publication

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