Competitive Targeted Marketing and Technology Diffusion

Hang-Hyun Jo, Jeong-Yoo Kim

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)277-297
    JournalSOCIOLOGICAL THEORY AND METHODS
    Volume27
    Issue number2
    Publication statusPublished - 2012
    MoE publication typeA1 Journal article-refereed

    Keywords

    • Compatibility
    • Evolution
    • Information Diffusion
    • Learning
    • Network Externalities
    • Targeted Marketing
    • Technology Adoption

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