Competitive positioning and the resource-based view of the firm

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	97-116
Journal	Journal of Strategic Marketing
Volume	6
Issue number	2
Publication status	Published - 1998
MoE publication type	A1 Journal article-refereed

Cite this

@article{5a9382d2c2cb4e60ac9bc2cdbaf539f5,

title = "Competitive positioning and the resource-based view of the firm",

author = "G. Hooley and A. Broderick and K. M{\"o}ller",

year = "1998",

language = "English",

volume = "6",

pages = "97--116",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Taylor \& Francis",

number = "2",

}