Competitive positioning and the resource-based view of the firm

G. Hooley, A. Broderick, K. Möller

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)97-116
JournalJOURNAL OF STRATEGIC MARKETING
Volume6
Issue number2
Publication statusPublished - 1998
MoE publication typeA1 Journal article-refereed

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