Competitive actions and dynamics in project marketing: Identifying causal mechanisms

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Cite this

@inproceedings{56ed7d34cdae4c5295e5c3958a6f80db,

title = "Competitive actions and dynamics in project marketing: Identifying causal mechanisms",

author = "Henrikki Tikkanen and Jaakko Aspara and Joel Hietanen and Kalle Pajunen and Tomi Nokelainen",

year = "2010",

language = "English",

booktitle = "26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

Competitive actions and dynamics in project marketing: Identifying causal mechanisms. / Tikkanen, Henrikki ; Aspara, Jaakko; Hietanen, Joel et al.
26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010. Industrial Marketing and Purchasing Group (IMP), 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Competitive actions and dynamics in project marketing: Identifying causal mechanisms

AU - Tikkanen, Henrikki

AU - Aspara, Jaakko

AU - Hietanen, Joel

AU - Pajunen, Kalle

AU - Nokelainen, Tomi

PY - 2010

Y1 - 2010

UR - http://www.impgroup.org/paper_view.php?viewPaper=7552

M3 - Conference article in proceedings

BT - 26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010

PB - Industrial Marketing and Purchasing Group (IMP)

ER -