Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Standard

Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives. / Jarvenpaa, Sirkka L.; Tuunainen, Virpi K.

System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii. 2012. p. 713-722.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Jarvenpaa, SL & Tuunainen, VK 2012, Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives. in System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii. pp. 713-722.

APA

Jarvenpaa, S. L., & Tuunainen, V. K. (2012). Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives. In System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii (pp. 713-722)

Vancouver

Jarvenpaa SL, Tuunainen VK. Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives. In System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii. 2012. p. 713-722

Author

Jarvenpaa, Sirkka L. ; Tuunainen, Virpi K. / Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives. System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii. 2012. pp. 713-722

Bibtex - Download

@inproceedings{be4750574e754361a7b70e831a42e865,
title = "Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives",
author = "Jarvenpaa, {Sirkka L.} and Tuunainen, {Virpi K.}",
year = "2012",
language = "English",
isbn = "978-1-4577-1925-7",
pages = "713--722",
booktitle = "System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii",

}

RIS - Download

TY - GEN

T1 - Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives

AU - Jarvenpaa, Sirkka L.

AU - Tuunainen, Virpi K.

PY - 2012

Y1 - 2012

UR - http://dx.doi.org/10.1109/HICSS.2012.166

M3 - Conference contribution

SN - 978-1-4577-1925-7

SP - 713

EP - 722

BT - System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii

ER -

ID: 681546