Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Research units


Original languageEnglish
Title of host publicationSystem Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

Publication series

ISSN (Electronic)1530-1605

ID: 681546