Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives

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Original languageEnglish
Title of host publication45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012
EditorsRalphH. Jr. Sprague
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

ID: 639564