| Original language | English |
|---|---|
| Title of host publication | 45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012 |
| Editors | RalphH. Jr. Sprague |
| Place of Publication | Los Alamitos, California |
| Publisher | IEEE |
| Pages | 713-722 |
| ISBN (Print) | 978-0-7695-4525-7 |
| Publication status | Published - 2012 |
| MoE publication type | A4 Article in a conference publication |
Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives
Sirkka L. Järvenpää, Virpi Kristiina Tuunainen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
13
Citations
(Scopus)