Company tactics for customer socialization with social media technologies: Finnair's rethink quality and quality hunters initiatives

Sirkka L. Järvenpää, Virpi Kristiina Tuunainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
Title of host publication45th Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, January 4-7, 2012
EditorsRalphH. Jr. Sprague
Place of PublicationLos Alamitos, California
ISBN (Print)978-0-7695-4525-7
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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