Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives

Sirkka L. Jarvenpaa, Virpi K. Tuunainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

9 Citations (Scopus)
Original languageEnglish
Title of host publicationSystem Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii
Pages713-722
ISBN (Electronic)978-0-7695-4525-7
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

Publication series

Name
ISSN (Electronic)1530-1605

Cite this

Jarvenpaa, S. L., & Tuunainen, V. K. (2012). Company Tactics for Customer Socialization with Social Media Technologies: Finnair’s Rethink Quality and Quality Hunters Initiatives. In System Science (HICSS), 2012, 45th Hawaii International Conference on System Sciences, January 4-7, 2012 Grand Wailea, Maui, Hawaii (pp. 713-722)