Original language | English |
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Title of host publication | International Place Branding Conference, Utrecht, Netherlands, 20-21 January, 2012 |
Publisher | International Place Branding Association |
Publication status | Published - 2012 |
MoE publication type | A4 Conference publication |
Common or competing products?Towards supra-national branding in BaltMet Promo
Malla Paajanen, Marcus Andersson
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review