Common or competing products?Towards supra-national branding in BaltMet Promo

Malla Paajanen, Marcus Andersson

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Original languageEnglish
    Title of host publicationInternational Place Branding Conference, Utrecht, Netherlands, 20-21 January, 2012
    PublisherInternational Place Branding Association
    Publication statusPublished - 2012
    MoE publication typeA4 Conference publication

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