Common or competing products?Towards supra-national branding in BaltMet Promo

Malla Paajanen, Marcus Andersson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Place Branding Conference, Utrecht, Netherlands, 20-21 January, 2012
PublisherAssociation for Place Branding & Publlic Diplomacy
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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