Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research

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49 Citations (Scopus)

Original language	English
Pages (from-to)	2019-2022
Number of pages	4
Journal	Journal of Business Research
Volume	67
Issue number	9
DOIs	https://doi.org/10.1016/j.jbusres.2013.10.009
Publication status	Published - Sept 2014
MoE publication type	B1 Non-refereed journal articles

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@article{3953a4be29544e189f100a8b96f23b81,

title = "Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research",

author = "Joel Hietanen and Joonas Rokka and Schouten, \{John W.\}",

year = "2014",

month = sep,

doi = "10.1016/j.jbusres.2013.10.009",

language = "English",

volume = "67",

pages = "2019--2022",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "9",

}

TY - JOUR

T1 - Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research

AU - Hietanen, Joel

AU - Rokka, Joonas

AU - Schouten, John W.

PY - 2014/9

Y1 - 2014/9

U2 - 10.1016/j.jbusres.2013.10.009

DO - 10.1016/j.jbusres.2013.10.009

M3 - Article

SN - 0148-2963

VL - 67

SP - 2019

EP - 2022

JO - Journal of Business Research

JF - Journal of Business Research

IS - 9

ER -