Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research

Joel Hietanen, Joonas Rokka, John W. Schouten

Research output: Contribution to journalArticleScientific

32 Citations (Scopus)
Original languageEnglish
Pages (from-to)2019-2022
Number of pages4
JournalJournal of Business Research
Issue number9
Publication statusPublished - Sep 2014
MoE publication typeB1 Article in a scientific magazine

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