Combining different forms of marketing control: a configurational approach to marketing performance measurement and marketing orientation

Johanna Frösén, Matti Jaakkola, Jukka Luoma, Henrikki Tikkanen, Jaakko Aspara

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013
EditorsAric Rindfleisch, Jim Burroughs
Place of PublicationChicago
PublisherAmerican Marketing Association
ISBN (Print)0-87757-351-4
Publication statusPublished - 2013
MoE publication typeA4 Conference publication

Publication series

PublisherAmerican Marketing Association (AMA)
ISSN (Print)1054-0806

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