Projects per year
Abstract
It is widely acknowledged that clothing serves as our second skin. Colour plays a significant role in our choice when selecting our clothing, as well as in social and cultural realities, various rituals, everyday practices, and individual or group identities. In this study, we discuss consumer clothing choices in relation to colour based on data analysis drawn from focus group-based research. Analysis of the data revealed not only the importance that colour holds for consumers, but also that there exist different types of colour consumers and that different colour consumption attributes coexist. Moreover the study presents consumers’ colour preferences through different lenses; internal forces (colour preferences in connection to consumers’ identity, mood and body image), colour attributes (shade, matching colours, colour maintenance), external structures (colour preferences in connection to weather conditions and markets) and social factors (social acceptance and cultural context).
Original language | English |
---|---|
Pages (from-to) | 219–241 |
Number of pages | 23 |
Journal | Clothing Cultures |
Volume | 8 |
Issue number | 2 |
DOIs | |
Publication status | Published - 29 May 2023 |
MoE publication type | A1 Journal article-refereed |
Fingerprint
Dive into the research topics of 'Color Matters: an exploratory study on the role of color on clothing consumption choices.'. Together they form a unique fingerprint.Projects
- 1 Finished
-
BioColour: Bio Based Dyes and Pigments for Colour Palette
Lohmann, J. (Principal investigator), Aakko, M. (Project Member), Lauri, P. (Project Member), Gorniak, K. (Project Member), Fossheim, I. (Project Member), Ilmonen, S. (Project Member), Niinimäki, K. (Project Member), Hidalgo Uribe, L. (Project Member) & Karjalainen, H. (Project Member)
01/06/2019 → 28/02/2023
Project: Academy of Finland: Strategic research funding