Original language | English |
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Title of host publication | Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010 |
Publisher | Academy of Management (AOM) |
Publication status | Published - 2010 |
MoE publication type | A4 Article in a conference publication |
Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review