Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010
Publisher	Academy of Management (AOM)
Publication status	Published - 2010
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{9be0ecc224b44313bf9b27d9903a7e8b,

title = "Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective",

author = "R. J{\"a}rventie-Thesleff and J. Moisander",

year = "2010",

language = "English",

booktitle = "Annual Meeting of the Academy of Management (AOM), Montr{\'e}al, Canada, August 6-10, 2010",

publisher = "Academy of Management (AOM)",

}

Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010. Academy of Management (AOM), 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review