Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationAnnual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010
    PublisherAcademy of Management (AOM)
    Publication statusPublished - 2010
    MoE publication typeA4 Article in a conference publication

    Cite this

    Järventie-Thesleff, R., & Moisander, J. (2010). Co-creating an implementation narrative on corporate branding in a streamof sense-making activities a practice perspective. In Annual Meeting of the Academy of Management (AOM), Montréal, Canada, August 6-10, 2010 Academy of Management (AOM).