Choice behavior in interactive multiple-criteria decision making

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Choice behavior in interactive multiple-criteria decision making. / Korhonen, Pekka; Moskowitz, Herbert; Wallenius, Jyrki.

In: Annals of Operations Research, Vol. 23, No. 1, 12.1990, p. 161-179.

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@article{ad6c894c95f346a2b193be0bbdc0d956,
title = "Choice behavior in interactive multiple-criteria decision making",
abstract = "Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A {"}free search{"} discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.",
author = "Pekka Korhonen and Herbert Moskowitz and Jyrki Wallenius",
year = "1990",
month = "12",
doi = "10.1007/BF02204844",
language = "English",
volume = "23",
pages = "161--179",
journal = "Annals of Operations Research",
issn = "0254-5330",
publisher = "Springer Netherlands",
number = "1",

}

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TY - JOUR

T1 - Choice behavior in interactive multiple-criteria decision making

AU - Korhonen, Pekka

AU - Moskowitz, Herbert

AU - Wallenius, Jyrki

PY - 1990/12

Y1 - 1990/12

N2 - Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.

AB - Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.

UR - http://www.scopus.com/inward/record.url?scp=0037519336&partnerID=8YFLogxK

U2 - 10.1007/BF02204844

DO - 10.1007/BF02204844

M3 - Article

VL - 23

SP - 161

EP - 179

JO - Annals of Operations Research

JF - Annals of Operations Research

SN - 0254-5330

IS - 1

ER -

ID: 9890793