Choice behavior in interactive multiple-criteria decision making
Research output: Contribution to journal › Article › Scientific › peer-review
- Purdue University
Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky'  additive utility difference model and Kahneman-Tversky's  prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.
|Number of pages||19|
|Journal||Annals of Operations Research|
|Publication status||Published - Dec 1990|
|MoE publication type||A1 Journal article-refereed|