Choice behavior in interactive multiple-criteria decision making

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  • Purdue University


Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.


Original languageEnglish
Pages (from-to)161-179
Number of pages19
JournalAnnals of Operations Research
Issue number1
Publication statusPublished - Dec 1990
MoE publication typeA1 Journal article-refereed

ID: 9890793