Choice behavior in interactive multiple-criteria decision making

Pekka Korhonen*, Herbert Moskowitz, Jyrki Wallenius

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

44 Citations (Scopus)


Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.

Original languageEnglish
Pages (from-to)161-179
Number of pages19
JournalAnnals of Operations Research
Issue number1
Publication statusPublished - Dec 1990
MoE publication typeA1 Journal article-refereed


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