Abstract
Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 161-179 |
| Number of pages | 19 |
| Journal | Annals of Operations Research |
| Volume | 23 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Dec 1990 |
| MoE publication type | A1 Journal article-refereed |