Abstract
Choice behavior in an interactive multiple-criteria decision making environment is examined experimentally. A "free search" discrete visual interactive reference direction approach was used on a microcomputer by management students to solve two realistic and relevant multiple-criteria decision problems. The results revealed persistent patterns of intransitive choice behavior, and an unexpectedly rapid degree of convergence of the reference direction approach on a preferred solution. The results can be explained using Tversky' [20] additive utility difference model and Kahneman-Tversky's [5] prospect theory. The implications of the results for the design of interactive multiple-criteria decision procedures are discussed.
Original language | English |
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Pages (from-to) | 161-179 |
Number of pages | 19 |
Journal | Annals of Operations Research |
Volume | 23 |
Issue number | 1 |
DOIs | |
Publication status | Published - Dec 1990 |
MoE publication type | A1 Journal article-refereed |