| Original language | English |
|---|---|
| Title of host publication | Managing Business in a Multi-Channel World.Success Factors for E-Business |
| Editors | T. Saarinen, M. Tinnilä, A. Tseng |
| Publisher | Idea Group Publishing |
| Pages | 161-170 |
| ISBN (Print) | 1591406293 |
| Publication status | Published - 2005 |
| MoE publication type | A3 Book section, Chapters in research books |
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