Chapter XI: The Role of E-Services in the Transition from the Product Focus to the Service Focus in the Printing Business Case Lexmark

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCases on managing e-services
EditorsAda Scupola
Place of PublicationHershey, PA
PublisherIGI Global
ISBN (Print)978-1-60566-064-6
Publication statusPublished - 2009
MoE publication typeA3 Book section, Chapters in research books

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