| Original language | English |
|---|---|
| Title of host publication | Managing Business in a Multi-Channel World.Success Factors for E-Business |
| Editors | T. Saarinen, M. Tinnilä, A. Tseng |
| Publisher | Idea Group Publishing |
| Pages | 89-104 |
| ISBN (Print) | 1591406293 |
| Publication status | Published - 2005 |
| MoE publication type | A3 Book section, Chapters in research books |
Chapter VI.The Effects of Digital Marketing on Customer Relationships
M. Merisavo
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review