Chapter VI.The Effects of Digital Marketing on Customer Relationships

M. Merisavo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationManaging Business in a Multi-Channel World.Success Factors for E-Business
EditorsT. Saarinen, M. Tinnilä, A. Tseng
Pages89-104
Publication statusPublished - 2005
MoE publication typeA3 Part of a book or another research book

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