Channel Partnering: Delving into the ‘Black Box’ of ECR Initiative

M. Tuominen, N. Home

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2003 Conference, Adelaide, Australia, December 1-3, 2003
EditorsG. Geursen, R. Kennedy
PublisherAustralian and New Zealand Marketing Academy Conference (ANZMAC)
Pages1239-1245
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication

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