Changing for Win-Win: Change Management on Global Value Chain Optimization

Guangyu Xiong, Timo R. Nyberg, Gang Xiong, Zhao Aping

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2 Citations (Scopus)


A GVC (Global Value Chain) optimization requires appropriate approach to make it happen, however, a good approach is not enough when the optimization requires a big changing throughout the chain. It is very important to have a methodology of change management during change processes for GVC optimization. This paper describes the principle of change management, and illustrates a case study on how to apply concepts of change management to obtain successful change for GVC project's achievement. Firstly, a brief literature review relevant to change management in a business environment is introduced. Some general methodologies and tools to make a change effectively are explained. A general GVC approach is reviewed. Next a case study of change management based on a GVC project is introduced, which conducts for three partners along the chain. Then, several critical success factors for buy-in changing are identified, which support the relevant people or group to accept the changing solutions. Then, actual result shows a success of buy-in changing throughout the GVC from the upstream suppliers to downstream customers. Obviously, the successful change management helps the GVC optimization project to make a win-win scenarios for all partners. Finally, the case study's findings are in line with in the field, the method of change management on a GVC project is concluded.

Original languageEnglish
Title of host publicationIEEE CIT 2017 - 17th IEEE International Conference on Computer and Information Technology
Number of pages6
ISBN (Electronic)9781538609583
Publication statusPublished - 11 Sep 2017
MoE publication typeA4 Article in a conference publication
EventIEEE International Conference on Computer and Information Technology - Helsinki, Finland
Duration: 21 Aug 201723 Aug 2017
Conference number: 17


ConferenceIEEE International Conference on Computer and Information Technology
Abbreviated titleCIT


  • Buy in
  • Change management
  • Critical success factors
  • Global value chain

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