Abstract
Mass customization has long been a successful strategy for firms to offer customized products at near mass production efficiency. To tackle the inherent complexity and cost tradeoff involved mass customization firms need three key capabilities: solution space development, robust process design, and choice navigation. Recently, strategies that rely on open platforms and business models have emerged to challenge the value proposition of mass customization firms and the relevance of their current capabilities to execute a mass customization strategy. This paper conducts a conceptual analysis of this challenge and puts forward propositions of their implications to mass customization firms and their key capabilities.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 10th International Conference on Mass Customization and Personalization – Community of Europe (MCP ‐ CE 2022) |
| Subtitle of host publication | Toward the Sustainable, User‐Centric and Smart Industry 5.0 |
| Place of Publication | Novi Sad, Serbia |
| Publisher | University of Novi Sad |
| Pages | 69-78 |
| ISBN (Print) | 978-86-6022-463-9 |
| Publication status | Published - 21 Sept 2022 |
| MoE publication type | A4 Conference publication |
| Event | International Conference on Mass Customization and Personalization – Community of Europe - Novi Sad, Serbia Duration: 21 Sept 2022 → 23 Sept 2022 Conference number: 10 |
Conference
| Conference | International Conference on Mass Customization and Personalization – Community of Europe |
|---|---|
| Abbreviated title | MCP-CE |
| Country/Territory | Serbia |
| City | Novi Sad |
| Period | 21/09/2022 → 23/09/2022 |
Keywords
- Mass Customization
- Platforms
- key capabilities
- Open Platforms