Causal analysis of email promotion performance using fuzzy logic

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	International Marketing Trends Conference, Paris, France, January 20-22, 2011
Publisher	Marketing Trends Association
Publication status	Published - 2011
MoE publication type	A4 Conference publication

Cite this

@inproceedings{3a20cfc3a7964678aceddefbb78eff0b,

title = "Causal analysis of email promotion performance using fuzzy logic",

author = "Antti Vassinen and Henrikki Tikkanen",

year = "2011",

language = "English",

booktitle = "International Marketing Trends Conference, Paris, France, January 20-22, 2011",

publisher = "Marketing Trends Association",

address = "France",

}