Causal analysis of email promotion performance using fuzzy logic

Antti Vassinen, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Marketing Trends Conference, Paris, France, January 20-22, 2011
PublisherMarketing Trends Association
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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