Case study 7: Global brand strategies and local meaning making: contesting ideals of beauty

J. Rokka

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationConsumer Behaviour: European Perspective
EditorsM. Solomon, G. Bamossy, S. Askegaard, M.K. Hogg
Pages235-238
Edition4th edition
Publication statusPublished - 2009
MoE publication typeA3 Part of a book or another research book

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