Capturing the User Mindset Using the Online Research Community Method in Packaging Research

Markus Joutsela, Virpi Korhonen

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)

Abstract

The rapid development of Web 2.0 technology has enabled new types of online research methods. The collective intelligence of online communities or “crowds” can be harnessed to contribute actively to b
Original languageEnglish
JournalPackaging Technology and Science
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

Keywords

  • crowdsourcing
  • food loss
  • online research community
  • packaging design
  • user insight

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