Capturing the User Mindset Using the Online Research Community Method in Packaging Research

Markus Joutsela; Virpi Korhonen

doi:10.1002/pts.2106

Capturing the User Mindset Using the Online Research Community Method in Packaging Research

Markus Joutsela, Virpi Korhonen

Research output: Contribution to journal › Article › Scientific › peer-review

8 Citations (Scopus)

Abstract

The rapid development of Web 2.0 technology has enabled new types of online research methods. The collective intelligence of online communities or “crowds” can be harnessed to contribute actively to b

Original language	English
Journal	Packaging Technology and Science
DOIs	https://doi.org/10.1002/pts.2106
Publication status	Published - 2014
MoE publication type	A1 Journal article-refereed

Keywords

crowdsourcing
food loss
online research community
packaging design
user insight

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10.1002/pts.2106

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abstract = "The rapid development of Web 2.0 technology has enabled new types of online research methods. The collective intelligence of online communities or “crowds” can be harnessed to contribute actively to b",

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Capturing the User Mindset Using the Online Research Community Method in Packaging Research

Abstract

Keywords

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Cite this