Capitalizing on Market Orientation through Strategic Competitive Actions

Iiro Vaniala, Juho-Petteri Huhtala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEuropean Academy of Management (EURAM), Paris, France, 1-4 June 2016
PublisherEuropean Academy of Management (EURAM)
Publication statusPublished - 2016
MoE publication typeA4 Article in a conference publication
EventEURAM conference - Paris, France
Duration: 1 Jun 20164 Jun 2016

Publication series

NameEURAM conference
PublisherEuropean Academy of Management
ISSN (Electronic)2466-7498

Conference

ConferenceEURAM conference
CountryFrance
CityParis
Period01/06/201604/06/2016

Cite this

Vaniala, I., & Huhtala, J-P. (2016). Capitalizing on Market Orientation through Strategic Competitive Actions. In European Academy of Management (EURAM), Paris, France, 1-4 June 2016 (EURAM conference). European Academy of Management (EURAM).