Can we segment art museum visitors?A study of segmentation based on consumer motives and preferences

E-K. Ahola, L. Uusitalo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMuseum and visual art markets
EditorsLiisa Uusitalo
Place of PublicationHelsinki
PublisherHelsingin kauppakorkeakoulu
Pages157-168
ISBN (Print)952-488-289-3
Publication statusPublished - 2008
MoE publication typeA3 Part of a book or another research book

Publication series

Name
PublisherHelsingin kauppakorkeakoulu
ISSN (Print)0356-889X

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