Original language | English |
---|---|
Pages (from-to) | 224-235 |
Journal | ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS |
Volume | 12 |
Issue number | 4 |
Publication status | Published - 2013 |
MoE publication type | A1 Journal article-refereed |
Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage
Essi Pöyry, Petri Parvinen, Tuuli Malmivaara
Research output: Contribution to journal › Article › Scientific › peer-review
162
Citations
(Scopus)