Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara

Research output: Contribution to journal › Article › Scientific › peer-review

162 Citations (Scopus)

Original language	English
Pages (from-to)	224-235
Journal	ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume	12
Issue number	4
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

Access to Document

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title = "Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage",

author = "Essi P{\"o}yry and Petri Parvinen and Tuuli Malmivaara",

year = "2013",

language = "English",

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journal = "ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS",

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TY - JOUR

T1 - Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage

AU - Pöyry, Essi

AU - Parvinen, Petri

AU - Malmivaara, Tuuli

PY - 2013

Y1 - 2013

UR - http://dx.doi.org/10.1016/j.elerap.2013.01.003

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JO - ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

JF - ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

SN - 1567-4223

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