Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage

Essi Pöyry, Petri Parvinen, Tuuli Malmivaara

Research output: Contribution to journalArticleScientificpeer-review

162 Citations (Scopus)
Original languageEnglish
Pages (from-to)224-235
JournalELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Volume12
Issue number4
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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