Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?

Hyun Min Kong, Eunju Ko, Pekka Mattila

Research output: Contribution to conference › Paper › Scientific › peer-review

Original language	English
Publication status	Published - 2014
Event	Korea Scholars of Marketing Science International Conference - Seoul, Korea, Republic of Duration: 22 Nov 2014 → 23 Nov 2014

Conference	Korea Scholars of Marketing Science International Conference
Abbreviated title	KSMS
Country/Territory	Korea, Republic of
City	Seoul
Period	22/11/2014 → 23/11/2014

Cite this

@conference{9ab4d39bd48d4e938825260966ededf7,

title = "Can Fashion Brands{\textquoteright} Corporate Social Marketing Influence the Customer Equity?",

author = "Kong, \{Hyun Min\} and Eunju Ko and Pekka Mattila",

year = "2014",

language = "English",

note = "Korea Scholars of Marketing Science International Conference, KSMS ; Conference date: 22-11-2014 Through 23-11-2014",

}