Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen; Luca Galli; Timber Haaker; Ulla Killström; Olli Pitkänen; Marc de Reuver

Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen, Luca Galli, Timber Haaker, Ulla Killström, Olli Pitkänen, Marc de Reuver

Department of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks, Copenhagen, Denmark, 30 November - 1 December 2006.
Place of Publication	Denmark
Publisher	Technical University of Denmark
Publication status	Published - 2006
MoE publication type	A4 Conference publication

Cite this

@inproceedings{bd1f6978ca5942b49da765ded9f809c0,

title = "Can advertising based earnings logic become a basis for future mobile business models?",

author = "Olli Immonen and Luca Galli and Timber Haaker and Ulla Killstr{\"o}m and Olli Pitk{\"a}nen and {de Reuver}, Marc",

year = "2006",

language = "English",

booktitle = "The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks, Copenhagen, Denmark, 30 November - 1 December 2006.",

publisher = "Technical University of Denmark",

address = "Denmark",

}

Can advertising based earnings logic become a basis for future mobile business models? / Immonen, Olli; Galli, Luca; Haaker, Timber et al.
The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks, Copenhagen, Denmark, 30 November - 1 December 2006.. Denmark: Technical University of Denmark, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review