Business Parks - The role of brands and experience

Nils Gersberg, Suvi Nenonen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	XXIII IASP World Conference on Science and Technology Parks, Helsinki, June 6-9, 2006
Place of Publication	Helsinki
Pages	14-21
Publication status	Published - 2006
MoE publication type	A4 Article in a conference publication

Keywords

@inproceedings{1eb442b664b44abd936c8648c5025fed,

title = "Business Parks - The role of brands and experience",

keywords = "brand, business park, experience economy, brand, business park, experience economy, brand, business park, experience economy",

author = "Nils Gersberg and Suvi Nenonen",

year = "2006",

language = "English",

pages = "14--21",

booktitle = "XXIII IASP World Conference on Science and Technology Parks, Helsinki, June 6-9, 2006",

}

TY - GEN

T1 - Business Parks - The role of brands and experience

AU - Gersberg, Nils

AU - Nenonen, Suvi

PY - 2006

Y1 - 2006

KW - brand

KW - business park

KW - experience economy

KW - brand

KW - business park

KW - experience economy

KW - brand

KW - business park

KW - experience economy

M3 - Conference contribution

SP - 14

EP - 21

BT - XXIII IASP World Conference on Science and Technology Parks, Helsinki, June 6-9, 2006

CY - Helsinki

ER -