Business Parks - The role of brands and experience

Nils Gersberg, Suvi Nenonen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationXXIII IASP World Conference on Science and Technology Parks, Helsinki, June 6-9, 2006
    Place of PublicationHelsinki
    Pages14-21
    Publication statusPublished - 2006
    MoE publication typeA4 Article in a conference publication

    Keywords

    • brand
    • business park
    • experience economy

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