Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence

M. Westerlund; R. Rajala

Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence

M. Westerlund, R. Rajala

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation
Editors	Ioannis-Dionysios Salavrakos
Place of Publication	Athens
Publisher	Athens Institute for Education and Research (ATINER)
Pages	445-460
ISBN (Print)	960-88672-5-8
Publication status	Published - 2006
MoE publication type	A3 Book section, Chapters in research books

Cite this

Westerlund, M., & Rajala, R. (2006). Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence. In I.-D. Salavrakos (Ed.), From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation (pp. 445-460). Athens Institute for Education and Research (ATINER).

Westerlund, M. ; Rajala, R. / Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence. From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation. editor / Ioannis-Dionysios Salavrakos. Athens : Athens Institute for Education and Research (ATINER), 2006. pp. 445-460

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Westerlund, M & Rajala, R 2006, Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence. in I-D Salavrakos (ed.), From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation. Athens Institute for Education and Research (ATINER), Athens, pp. 445-460.

Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence. / Westerlund, M.; Rajala, R.
From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation. ed. / Ioannis-Dionysios Salavrakos. Athens: Athens Institute for Education and Research (ATINER), 2006. p. 445-460.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence

AU - Westerlund, M.

AU - Rajala, R.

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 960-88672-5-8

SP - 445

EP - 460

BT - From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation

A2 - Salavrakos, Ioannis-Dionysios

PB - Athens Institute for Education and Research (ATINER)

CY - Athens

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Westerlund M, Rajala R. Business on Beliefs: Analysis of Business Models and Offerings Based on Inconclusive Evidence. In Salavrakos ID, editor, From Small Firms to Multinationals: Industrial, Entrepreneurial, Managerial, Financial, Fiscal, Transaction Cost and Consumer Perspectives in the Era of Globalisation. Athens: Athens Institute for Education and Research (ATINER). 2006. p. 445-460