Business model view to service mass customization

Mikko Heiskala, Kaija-Stiina Paloheimo, Matti Sievänen, Teppo Siirilä, Juha Tiihonen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationWorld Conference on Mass Customization & Personalization, Helsinki, Finland, 4-8 October, 2009
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication

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