Business model: The new marketing mix for the networked business environment?

Aku Valtakoski, Petteri Vainikka

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Academy of Marketing Annual Conference (AM2009), Leeds, UK, 7th-9th July 2009
Publisher	Leeds Metropolitan University
Publication status	Published - 2009
MoE publication type	A4 Conference publication

Cite this

@inproceedings{efbf866cc02a4d78b0095a7f40e17c94,

title = "Business model: The new marketing mix for the networked business environment?",

author = "Aku Valtakoski and Petteri Vainikka",

year = "2009",

language = "English",

booktitle = "Academy of Marketing Annual Conference (AM2009), Leeds, UK, 7th-9th July 2009",

publisher = "Leeds Metropolitan University",

address = "United Kingdom",

}