|Title of host publication||Academy of Marketing Annual Conference (AM2009), Leeds, UK, 7th-9th July 2009|
|Publisher||Leeds Metropolitan University|
|Publication status||Published - 2009|
|MoE publication type||A4 Article in a conference publication|
Business model: The new marketing mix for the networked business environment?
Aku Valtakoski, Petteri Vainikka
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review