Business Marketing

K. Möller, D. Wilson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe IEBM Encyclopedia of Marketing
EditorsM. Baker
Place of PublicationLondon
PublisherInternational Thompson Business Press
Pages592-603
Publication statusPublished - 1999
MoE publication typeA3 Part of a book or another research book

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