Business Innovation and Channel Collaboration: Driving Forces in Firm Value Delivery

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004
Publisher	American Marketing Association
Publication status	Published - 2004
MoE publication type	A4 Conference publication

Cite this

@inproceedings{22c6ae80fde94cb3a0cd79a6e7e42241,

title = "Business Innovation and Channel Collaboration: Driving Forces in Firm Value Delivery",

author = "M. Tuominen and Arto Rajala and K. M{\"o}ller",

year = "2004",

language = "English",

booktitle = "AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004",

publisher = "American Marketing Association",

address = "United States",

}

Business Innovation and Channel Collaboration: Driving Forces in Firm Value Delivery. / Tuominen, M.; Rajala, Arto; Möller, K.
AMA Winter Marketing Educators' Conference, Scottsdale, USA, February 6-9, 2004. American Marketing Association, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review