Original language | English |
---|---|
Title of host publication | IMP Asia 2009 Conference, Kuala Lumpur, Malaysia, December 6-9, 2009 |
Publisher | Industrial Marketing and Purchasing Group (IMP) |
Publication status | Published - 2009 |
MoE publication type | A4 Article in a conference publication |
Business Concept Assimilation (BCA): Role of Cultural and Social Aspects in Successful Foreign Market Entry
H. Pirnes, H. Hagino, A. Rajala, K. Nykänen, P. Järvensivu
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review