Business Concept Assimilation (BCA): Role of Cultural and Social Aspects in Successful Foreign Market Entry

H. Pirnes, H. Hagino, A. Rajala, K. Nykänen, P. Järvensivu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	IMP Asia 2009 Conference, Kuala Lumpur, Malaysia, December 6-9, 2009
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2009
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{70cda8efa1804ba287cadde214b686ad,

title = "Business Concept Assimilation (BCA): Role of Cultural and Social Aspects in Successful Foreign Market Entry",

author = "H. Pirnes and H. Hagino and A. Rajala and K. Nyk{\"a}nen and P. J{\"a}rvensivu",

year = "2009",

language = "English",

booktitle = "IMP Asia 2009 Conference, Kuala Lumpur, Malaysia, December 6-9, 2009",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

IMP Asia 2009 Conference, Kuala Lumpur, Malaysia, December 6-9, 2009. Industrial Marketing and Purchasing Group (IMP), 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Business Concept Assimilation (BCA): Role of Cultural and Social Aspects in Successful Foreign Market Entry

AU - Pirnes, H.

AU - Hagino, H.

AU - Rajala, A.

AU - Nykänen, K.

AU - Järvensivu, P.

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - IMP Asia 2009 Conference, Kuala Lumpur, Malaysia, December 6-9, 2009

PB - Industrial Marketing and Purchasing Group (IMP)

ER -