Business Concept Assimilation (BCA): Role of Cultural and Social Aspects in Successful Foreign Market Entry

H. Pirnes, H. Hagino, A. Rajala, K. Nykänen, P. Järvensivu

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP Asia 2009 Conference, Kuala Lumpur, Malaysia, December 6-9, 2009
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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