Bundling of online and offline learning solutions - an explorative qualitative study of customer-perceived value

Saara Könkkölä; Jari Salo; Helinä Niiranen

Bundling of online and offline learning solutions - an explorative qualitative study of customer-perceived value

Saara Könkkölä, Jari Salo, Helinä Niiranen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Publisher	Australian & New Zealand Marketing Academy (ANZMAC)
Pages	paper 524
ISBN (Print)	978-0-646-56330-5
Publication status	Published - 2011
MoE publication type	A4 Article in a conference publication

Access to Document

http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/K%f6nkk%f6l%e4,%20Saara%20Paper%20524.pdf

Cite this

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title = "Bundling of online and offline learning solutions - an explorative qualitative study of customer-perceived value",

author = "Saara K{\"o}nkk{\"o}l{\"a} and Jari Salo and Helin{\"a} Niiranen",

year = "2011",

language = "English",

isbn = "978-0-646-56330-5",

pages = "paper 524",

booktitle = "Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011",

publisher = "Australian & New Zealand Marketing Academy (ANZMAC)",

}

Bundling of online and offline learning solutions - an explorative qualitative study of customer-perceived value. / Könkkölä, Saara; Salo, Jari; Niiranen, Helinä.

Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC), 2011. p. paper 524.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Bundling of online and offline learning solutions - an explorative qualitative study of customer-perceived value

AU - Könkkölä, Saara

AU - Salo, Jari

AU - Niiranen, Helinä

PY - 2011

Y1 - 2011

UR - http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/K%f6nkk%f6l%e4,%20Saara%20Paper%20524.pdf

M3 - Conference contribution

SN - 978-0-646-56330-5

SP - paper 524

BT - Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011

PB - Australian & New Zealand Marketing Academy (ANZMAC)

ER -