Building Competitive Advantage and Superior Performance on Market Related Capability

M. Tuominen, S. Hyvönen, A. Rajala, K. Möller

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2003 Conference, Adelaide, Australia, December 1-3, 2003
EditorsG. Geursen, R. Kennedy
PublisherAustralian and New Zealand Marketing Academy Conference (ANZMAC)
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication

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