Building Bridges for Personalization - a Process Model of Marketing

J. Vesanen, M. Raulas

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005
Editors24-27 May Proceedings of the 34th EMAC Conference, Milan University of Bocconi
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

Cite this

Vesanen, J., & Raulas, M. (2005). Building Bridges for Personalization - a Process Model of Marketing. In . M. Proceedings of the 34th EMAC Conference, & M. University of Bocconi (Eds.), EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005 European Marketing Academy (EMAC).