Building bridges for personalization: A process model for marketing

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	5-20
Journal	Journal of Interactive Marketing
Volume	20
Issue number	1
Publication status	Published - 2006
MoE publication type	A1 Journal article-refereed

Cite this

@article{df37aadf448942c7837ed1400113f9e6,

title = "Building bridges for personalization: A process model for marketing",

author = "J. Vesanen and M. Raulas",

year = "2006",

language = "English",

volume = "20",

pages = "5--20",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Sage Publishing",

number = "1",

}