Building bridges for personalization: A process model for marketing

J. Vesanen, M. Raulas

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)5-20
JournalJOURNAL OF INTERACTIVE MARKETING
Volume20
Issue number1
Publication statusPublished - 2006
MoE publication typeA1 Journal article-refereed

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