Building Brand Loyalty for an Arts Organization: Does Responsibility Matter?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 4th International OFEL Conference on Governance, Management and Entrepreneurship. 15th-16th April 2016, Dubrovnik, Croatia.
PublisherCentar za istraživanje i razvoj upravljanja d.o.o.
Pages590-606
ISBN (Electronic)978-953-8079-01-6
ISBN (Print)978-953-8079-00-9
Publication statusPublished - 2016
MoE publication typeA4 Article in a conference publication
EventInternational OFEL Conference on Governance, Management and Entrepreneurship: New Governance for Value Creation - Dubrovnik, Croatia
Duration: 15 Apr 201616 Apr 2016
Conference number: 4

Conference

ConferenceInternational OFEL Conference on Governance, Management and Entrepreneurship
Abbreviated titleOFEL
Country/TerritoryCroatia
CityDubrovnik
Period15/04/201616/04/2016

Cite this